Are you one of the 80 per cent of people who have already given up on their new year's resolution?[1]
If so, chances are you set a goal for 2018 to lose some weight and get healthy. You bought those brand-new shoes, the Apple Watch and the sports sunnies. For weeks, you were motivated, exercised regularly and watched what you ate.
By February 1st however, as with 80% of those who begin this journey with you, it was inevitable that life would catch up, and without someone to keep you motivated you now find those goals quickly slipping out of reach.
The solution? It's time to find a Personal Trainer.
However, bring this up within most circles and you'll almost certainly be faced with the same automated response: "sure it would be great, but I just don't think it's worth the money!"
It's a common complaint, and it's easy to see where it comes from. In 2015, Suncorp estimated that active Australians spent over $8.5 billion on their fitness each year, averaging roughly $2,124 per person.[2] Unsurprisingly, 40% of discontinued gym memberships are therefore attributed to cost. [3]
Fair enough. But what else are Australians spending that kind of money on?
For a start, approximately a fifth of all groceries end up un-eaten by Australian consumers each year, amounting to roughly $3,800 per person.[4] We spend on average $1734 per year on tobacco and $795 on gambling in each household.[5] Unsurprisingly, millennials' spending habits, (which I can admittedly attest to living up to regularly), are key to understanding our society's lavish taste. "More than half of millennials shell out money for taxis and Ubers, compared to 29 percent of Gen Xers and 15 percent of boomers."[6] Add all this up, and we end up with an average household that wastes over $5000 per year.[7]
This being considered, is it surprising that "more than half of Australian adults want to lose weight, one-in-three want to boost their vegetable intake, and a quarter are aiming to reduce portion sizes(?)"[8] We're quite literally wanting to have our cake and eat it too.
Clearly, it's time for a re-think.
At Vision Personal Training Mosman, we firmly believe that the value our clients place on their health is comfortably realised by their investments. Our Trainers pride themselves on creating value through developing deeper understandings of their clients' goals than the average Personal Trainer. Give any of our Trainers the name of one of their clients and I personally guarantee they'll be able to tell you exactly what they're aiming to achieve together, not just over the next nine weeks but a year from now.
Each of our Trainers are available around the clock for advice and support, answering any questions their clients may have about their bespoke training and nutrition plan, recipe ideas, and much besides.
We love creating value for our clients by supporting them on the side lines or even competing next to them in their first Sunday half-marathon, or perhaps a Manly to Shelly swim. An investment with a Vision Mosman Trainer is more than just buying a PT's time; it's creating a long-lasting relationship.
Perhaps if Australians take a second look at their "essential" consumption, they'll come to realise they're ready for a step in the right direction.
[1] http://www.businessinsider.com/new-years-resolutions-courses-2016-12/?r=AU&IR=T/#exercise-more-often-1
[2] https://fitnessaustralia-production.s3.amazonaws.com/uploads/uploaded_file/file/173496/FAUS843-Industry-Report-2016-Section-3-Digital.pdf
[3] https://fitnessaustralia-production.s3.amazonaws.com/uploads/uploaded_file/file/173496/FAUS843-Industry-Report-2016-Section-3-Digital.pdf
[4] http://www.ozharvest.org/what-we-do/environment-facts/
[5] http://www.news.com.au/finance/money/costs/the-money-wasters-costing-australian-households-more-than-5000-a-year/news-story/e18f8c41cf13f8cba721ad8b2401c57c
[6] https://www.cnbc.com/2017/06/30/heres-how-millennials-spend-their-money-compared-to-their-parents.html
[7] http://www.news.com.au/finance/money/costs/the-money-wasters-costing-australian-households-more-than-5000-a-year/news-story/e18f8c41cf13f8cba721ad8b2401c57c
[8] http://www.abc.net.au/news/2016-02-14/australians-wants-more-vegetables-smaller-portions/7166366
*Disclaimer: Individual results vary based on agreed goals. Click here for details.
